Client
Ecoviu
Project Duration
3 months
Role
Volunteered as a UX/UI Designer
in a team with the App Founder and
the Project Manager
"Her exceptional understanding of user needs and elegant design solutions impressed us. Rexelle's dedication and expertise exceeded expectations, adding immense value. An exemplary professional we'd gladly collaborate with again."
Oscar Ratera, Co-Founder of Ecoviu
About the app
Ecoviu is a platform for sharing events, where organizers can post both in-person and virtual activities for individuals interested in Climate Action to join. I collaborated with Ecoviu to help them tackle significant user experience challenges that was limiting their growth.
The Problem
After gaining insight from Ecoviu users, we transitioned from the CEO's initial focus on adding a community feature to identifying a more critical issue: low user base, which significantly impacts the overall user experience and Ecoviu's potential for growth. Our new focus prioritized the enhancement of key features, essential for both Ecoviu's growth and an improved user experience.
During my efforts to understand the current experience in Ecoviu, my research methods included attending several events, interviewing event organisers as well as users of other competitor apps.
Based on insights from organisers as well as my own experiences as an attendee, we identified a common need: organizers wanted more user involvement, and attendees wanted a smoother event experience. To address these shared needs, we decided to improve the app's current features.
Realizing social media's importance, we looked at successful attendee experiences in apps that relied on social media and other features for growth. Our solution involves integrating additional engagement opportunities, thereby expanding the app's reach and providing event organizers with a wider audience.
These conclusions helped to achieve
‘’Immense value to our app ‘’ - Ecoviu Founder
This solution improves event sign-up by adding SDG symbols to the confirmation modal and allowing users to save or share invites, attracting potential users and clarifying the event's purpose.
We integrated a banner that would update in real-time to reflect any changes leading up to the event. This improvement was identified as crucial during user interviews.
These solutions focuses on improving and enhancing existing app features to create a smoother navigation and more overall user experience leading up to their event. These improvements were identified as crucial during concept testing.
A Rating Modal, that would be introduced by a push notification, would be significant as it would provide organizers and Ecoviu with valuable event feedback.
Attendees can share their contributions to the SDGs to raise awareness among others, ultimately attracting more users to Ecoviu.
‘’Delivered a remarkable design that seamlessly integrated with our existing UI toolkit, making the development process a breeze’’
Oscar Ratera, Co-Founder of Ecoviu
The founder expressed satisfaction with the solutions, stating they were precisely what Ecoviu required to enhance its reach and raise awareness for the social cause. The solutions are currently being implemented.
The project lacked insights from actual attendee journeys and feedback, which could have clarified the problem further. The next step is to monitor the progress of the new flows and gather feedback for future improvements.
User research was essential in uncovering the real problem. Without it, we might have developed solutions for a brief that could only be effective once the underlying issue was addressed.
Providing detailed instructions during the handoff was time-consuming because there was no communication with the developer throughout the design process.
